Rock&All - logo and concept of typography

Design

I had to defend this idea a bit as the publishers insisted on more legible "k", "A" stepped out just left and then the final double "L" will nicely stick to it, but in line, not on top of each other... I'm glad I defended my concept. I deliberately left some geometric imperfections in construction in order not to wear out. One colleague argued that it feels too intellectual, which is probable, but above all I wanted something most distinguishing from any magazine logos.